Search engine optimization and the magic fairy dust
There is only all alone thing fact that each and all webmsasters agree upon.
.
.
They each and all want to be at a rate of the tall of the look about engine results in behalf of look about terms fact that will drive traffic and consumers to their website.
Only all alone person can be at a rate of the tall of the hill and the tall of the look about results.
The truth is fact that the look about dngines are like our childhood game King Of The Hill.
Only ten websites can be on page all alone of the look about results.
For any one given look about term at a rate of any one given time, there are only ten web pages on page all alone of the look about results, and there are millions of web pages fact that did not make page all alone, each of which may or may not catch a few stragglers from the look about engines.
When a new website moves into the tall ten, one more must be removed.
How Can A Website Break Into The Top Ten.
Search Engine Optimization (SEO) is an industry fact that has sprung way up around the concept of helping their clients improve their rankings in the look about engine results.
A website owner needs to optimize their on-site real estate in behalf of the look about engines, and they need to build inbound links to their website.
When you pipe up to SEO professionals, they generally point to a two-pronged approach to look about ranking optimization.
On-Site Search Optimization Challenges
The tips and tricks with on-site look about optimization is fact that you must cater to mulptiple audiences on your website.
* You must provide simple navigation and an attractive interface to the tolerant visitor;
* You must provide serious sales copy to your tolerant visitors, in behalf of the purpose of converting them from shoppers to buyers;
* You must provide text copy in behalf of the look about engines to read out; and
* You must optimize your fair to help the look about engines know as what topics and keywords they should pay close attention, such that fact that they can give their users the right web page in behalf of the right look about terms.
Many website owners get caught way up in the process of optimizing a web page to get it to the tall of the look about results, and they forget fact that the tolerant visitor knows where the Back Button is in his or her browser.
A web page fact that draws serious look about rankings is senseless if the web page cannot convert the tolerant visitor to a buyer.
Once your visitor has hit the Back Button, they will get off to someone else's website and buy from them, in place of you.
They consistently convert very basic number of visitors to buyers, but then they have to rely on various forms of paid advertising to get visitors to their websites, since they do without not rank in the look about engines.
Most website owners have the alternate problem.
I recently spoke with an lumpsum each of which spends ,000 per month on pay-per-click advertising to get targeted traffic to his website.
On-Site Search Engine Optimization Basics
He said he consistently earns back his money, but then he was do not care looking in behalf of a better way to get ranked in the look about engines, such that he joined my client list.
The Google engineers are fond of saying fact that if you build your website in behalf of tolerant beings in place of look about engines, then and there your website should rank all right in their algorithms.
According to the look about engine companies, there are any more than all alone thousand calculations fact that determine about now all right a website will rank in their look about engine result pages (SERPs).
To a certain degree, this is a serious strategy.
The Table Of Contents shows story titles, brief descriptions, and page numbers telling you where you can find a story.
Think at a guess about now magazines are constructed.
On the story page, the title will be in serious, bold font.
Pictures support the story with captions fact that further develop the story, on the part of describing the picturesque.
Sometimes, the magazine will key on a brief blurb at a guess the story, in italics or font fact that is a little bigger than the story font.
Major subsections of the story have their own subheadings.
By analyzing the title and other unreasonable text on the page, a person each of which is flipping through the pages of a magazine can quickly assess the story fair and make the decision as with to whether they want to read out the independent story.
And, the supreme body of the story is in regular internal text, with only an occasional bolded or italicized word or phrase.
In most of all simplistic way, this is about now the look about engines analyze a websites' fair to decide which web page will best serve their users' needs.
Off-Site Search Engine Marketing (SEM) Basics
Since the inception of Google, and with Yahoo and MSN recently, the number and quality of links pointing to a website lose a round very basic role in determining about now all right a web page will rank in the look about results.
I tend to believe a any more conservative number (50.
I have heard people suggest fact that how 75% of the value given to a web page in the look about results is based solely on the number and quality of links pointing to a web page.
1%) will apply.
Inbound Links Are More Important Than Page Content
To prove this point, type "click here" without the quotes into Google, Yahoo and MSN and check up the Adobe pages fact that arise in the look about results.
When you get to stay those pages, look about the page come across the lumpsum words "click" or "here" in the text of those pages.
#1 in Google, #2 in Yahoo, and #1 in MSN.
They are not there.
Next, let's analyze those specific web pages from the perspective of each of the look about engines.
This has happened in so far as millions of people have linked to these Adobe pages with the embedded anchor text, "click here".
* Google's #1 result - (Google PageRank 8).
According to Google (31); as of Yahoo (nearly 12 million); as of MSN (6,400).
Links to this web page.
* Yahoo's #2 result - (Google PageRank 10).
Google (15,200); Yahoo (700 thousand); MSN (32).
Links to this web page.
* MSN's #1 result - (Google PageRank 8).
Google (0); Yahoo (2.
Links to this web page.
9 million); MSN (778).
But, Yahoo claims fact that there are any more than 12 million links to this page.
On Google's tall result, they show 31 inbound links all out in behalf of fact that web page.
That is a allmighty difference.
That is one more allmighty difference between the link counts from the look about engines.
On Yahoo's #2 result, MSN gives 32 links, Google gives 15,000 links, and Yahoo claims it has 700 thousand links.
On MSN's #1 result, MSN shows a majestic link count up, but then do not care nowhere silly Yahoo's 2.
But, about now does a web page with zero links in Google get a PageRank 8.
9 million links.
What Do These Numbers Mean.
Google has always said fact that they will never show us each and all of the links fact that we have pointing to our websites, in so far as anything we can look over in the public look about results, our competitors can look over as well.
Also, the sheer numbers of inbound links do without not rule the roost.
So, in behalf of me it really is no surprise fact that we cannot look over each and all of the links fact that point to Adobe pages, or to the links we have created fact that point to our clients and ourselves, on the part of querying the look about engines.
Google's #1 result (PR8) is actually shown in Google, a lanky time ago Yahoo's #2 (PR10) result.
The Proof For Link Building Is In The Search Engine Rankings
Recently, a fellow each of which works as with a SEO "professional" told me fact that be believed my link building system was a sham.
Additionally, it was shown fact that only three of those results competed with fewer than all alone million look about results as of Google, with the remaining 48 pages competing with all alone million to 533 million pages.
I showed him fact that on the tall 51 keyword phrases we use to market our extreme commercial website, we had 11 number all alone results, 31 tall five results, 34 tall ten results, 47 tall thirty results, and 51 tall 100 results within the Google look about results.
Ole boy tore way up Google trying to track about now it was conceivable in behalf of me to have absolute as what I claimed.
According to Yahoo, we have over 12,000 links from third-party websites.
He at last concluded fact that since Google would not show HIM about now I was able to rank such that all right in their look about engine results, then and there I must have been lying.
According to our site statistics, we received traffic from any more than 16,000 especial web pages during 2006.
Magic Fairy Dust
And Google do not care swears fact that we only have 42 inbound links to our website.
Okay, I admit it.
My nemesis concluded fact that since HE could not prove through Google about now I was happy in getting serious look about rankings, then and there I could not have absolute such results on the part of the methods I claimed.
I used the punctual same method fact that Adobe used to get to the tall of Google's look about engine rankings.
Whenever, I do without not like about now my websites rank in the look about engines, I sprinkle my delightful fairy dust on my modem.
I have a pocket independent of delightful fairy dust.
If you don't like where you are ranked in the look about engines, then and there I suggest you forego the look about engine optimization companies altogether and instead view to the main store to get your own delightful fairy dust.
You might have to shop around a little, but then it is check out there.
